Representatives for LeBron James and Luka Dončić demand betting app remove player images
According to the report, representatives for LeBron James and Luka Dončić demanded that a company remove images of the players from a betting app. An ad connected to the situation had already been pulled from social media by Thursday afternoon. The ad reportedly featured a player in a jersey bearing the number 23 and the name "Bron."
The ad, which had already been removed from social media Thursday afternoon, featured a player wearing a jersey with No. 23 and "Bron.
Why it matters
For service providers: This case highlights the risk of unauthorized athlete likeness use in betting-related marketing campaigns.
For brands: Companies using player imagery in gambling ads without consent risk legal demands and reputational fallout.
For athletes: Pro athletes may have legal recourse when their likeness is used in betting promotions without authorization.
Read the full story at The Athletic
Sources
- The Athletic: LeBron James, Luka Dončić reps demand company remove images from betting app