Netflix reportedly in talks with Fox One to add live NFL games to its platform
According to a report from Puck's Matthew Belloni, citing three sources, Netflix is exploring a deal with Fox One that could bring Sunday NFL games to the streaming service. Belloni compared the potential arrangement to Netflix's existing agreement with French linear television network TF1, under which that network's content is available to Netflix subscribers at no extra charge. If structured similarly, Fox One's channels — including Fox, FS1, and Fox News — along with on-demand content, would be accessible directly within the Netflix platform. The report comes as Netflix is undergoing a major executive restructuring and facing pressure to increase user engagement, with platform aggregation emerging as a broader industry trend among streaming services.
Three sources have told me that Netflix is trying to do a deal with Fox One, which could bring Sunday NFL games to the service,
Why it matters
For brands: Sponsors and advertisers on Fox's NFL broadcasts could reach a significantly larger combined audience if Fox One content is integrated into Netflix's platform.
For media: A Netflix-Fox One deal could reshape how NFL games are distributed and consumed, further blurring the line between traditional broadcast and streaming.
Read the full story at Awful Announcing
Sources
- Awful Announcing · Drew Lerner: Netflix reportedly eyeing deal with Fox One to bring NFL games to streamer