Missouri basketball programs sign jersey patch and technology partnership with World Wide Technology
Missouri has entered a jersey patch agreement with World Wide Technology, a St. Louis-based company founded in 1990, covering both the men's and women's basketball programs. The company's branding will appear on player uniforms for both teams and on the floor at Mizzou Arena. Learfield's Mizzou Sports Properties brokered the deal, which is described as an expansion of an existing relationship and also designates World Wide Technology as Missouri's official technology solutions partner for athletics. According to the announcement, Missouri had previously secured a separate jersey patch deal for its football and Olympic sports programs earlier in the year.
The jersey patch deal with World Wide Technology is the latest notable step for Missouri as the school, like others across the country, searches for more revenue streams.
Why it matters
For brands: World Wide Technology gains prominent logo placement on Missouri basketball uniforms and the arena floor, extending its visibility across both men's and women's programs.
For athletes: Players on both the men's and women's rosters will wear sponsored jersey patches starting with the 2026-27 season.
For collectives: The deal signals Missouri's continued effort to build corporate partnerships that support athletic program funding.
Read the full story at On3 NIL
Sources
- On3 NIL · Nick Schultz: Missouri inks jersey patch deal with World Wide Technology for men's, women's basketball