the drop. · Oct 4, 2026

Jerry Jones hints NFL has discussed adding geographic rivalry games to scheduling formula

Cowboys owner Jerry Jones indicated in a radio interview that the NFL has internally discussed adding annual geographic rivalry matchups to its scheduling formula, though no changes have been made. Jones pointed to games like Cleveland-Pittsburgh and Cowboys-Texans as examples of the kind of regional matchups he believes are fundamental to football's appeal. The current NFL scheduling formula has remained largely unchanged since 2002, with only a minor tweak in 2021 to accommodate the addition of a 17th game. According to CBS Sports, a potential expansion to 18 games is expected sometime between 2028 and 2031, which could prompt the league to revisit the formula.

It's just that other things come up, and you have a different reason for the scheduling.

From CBS Sports

Why it matters

For brands: More frequent geographic rivalry games could create additional local sponsorship and marketing opportunities around regional matchups.

For media: Changes to the scheduling formula could affect the distribution of high-profile matchups and regional broadcast appeal.

Read the full story at CBS Sports

Sources

  • CBS Sports · John Breech: Could the NFL scheduling formula undergo a massive change? Jerry Jones hints at one possible future tweak

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