FIFA presidential race takes shape as Infantino loses European backing but gains African and Asian support
FIFA president Gianni Infantino's bid for a third term in March 2027 has become contested following his failed attempt to sell stakes in the World Cup to private investors, which triggered widespread opposition. UEFA's 55 member associations, along with Concacaf's 41 members and individual football associations from countries including England, Wales, Scotland, Germany, Norway, and Jordan, have formally withdrawn or withheld their endorsements. However, Infantino's re-election prospects have stabilized somewhat, as the Confederation of African Football (54 members) unanimously backed him and the Asian Football Confederation (47 members) reversed its earlier criticism to offer a full endorsement. According to the source, Infantino requires 106 votes from 211 FIFA member associations to secure re-election, and he has claimed to retain the support of the vast majority of world football.
A comprehensive reckoning with this presidency is imperative.
Why it matters
For brands: Brands and sponsors invested in FIFA properties face uncertainty as governance instability and the unresolved debate over privatizing World Cup rights could affect the value and terms of future commercial partnerships.
For media: The FIFA presidential election outcome will shape the governance of global soccer for years to come, affecting broadcast deals, tournament structures, and the commercial future of the World Cup.
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Sources
- Yahoo Sports: Who is supporting Gianni Infantino and how many votes will secure re-election as Fifa president?
- Yahoo Sports · JAMES ROBSON: Infantino says he's supported by 'vast, vast majority' of soccer ahead of FIFA elections