FIFA opens 30-day bidding window for 2030 men's World Cup U.S. media rights
FIFA has formally launched a 30-day tender process for U.S. media rights to the 2030 men's World Cup, which will be co-hosted by Spain, Portugal, and Morocco, with an option for bidders to also submit offers for the 2034 edition in Saudi Arabia. According to FIFA's chief business officer, the organization prefers a single partner to handle both English- and Spanish-language rights but will not require it, and is also open to separate linear and streaming bids. The 2026 World Cup, shared by Fox Sports and Telemundo, generated $1.19 billion in total U.S. ad revenue — a 170% increase over the 2022 figure — and set all-time U.S. ratings records, factors that are expected to drive strong interest in the upcoming rights cycle. Fox, NBC Sports, CBS Sports, Netflix, Amazon Prime Video, and Apple TV are all mentioned as potential bidders, with the tender deadline set for November 19 at noon ET.
Why it matters
For brands: Sponsors and advertisers face a potentially reshaped landscape as FIFA's preferred bundling of English- and Spanish-language rights — and decisions on hydration break ad inventory — could significantly affect how commercial packages are structured for 2030.
For media: Every major U.S. broadcaster and streaming platform is a potential bidder, making this one of the most consequential sports rights auctions in years, with a November 19 deadline forcing rapid strategic decisions.
Read the full story at Sportico
Sources
- Sportico · Anthony Crupi: FIFA Opens Bidding for 2030 Men’s World Cup U.S. Media Rights
- Awful Announcing · Drew Lerner: FIFA begins formal bidding process for U.S. broadcast rights to 2030 World Cup